The Impact of Change Management Strategies on Development Management in the Blue Nile Region: A Case Study on the General Secretariat of its Government (2024-2025)
DOI:
https://doi.org/10.54582/TSJ.2.2.134Keywords:
Change Management, Job Performance, Development Management, Blue Nile Region, Organizational PerformanceAbstract
This study seeks to explore the impact of change management strategies on development management within the Sudanese administrative context, through a case study on the General Secretariat of the Government of the Blue Nile Region. The significance of the study lies in the increasing challenges that the governmental institutions face in balancing institutional transformation and improving job performance, particularly in regions undergoing rapid developmental and administrative changes. The study uses the descriptive-analytical method, and the questionnaire is used as the primary tool for data collection, consisting of a sample of (100) employees of the General Secretariat. The data was analyzed using the SPSS statistical program, and the analysis included frequencies, means, reliability coefficient (Cronbach’s Alpha), and simple regression analysis. The findings reveal that there was a statistically significant relationship between the effectiveness of change management strategies and the improvement of job performance and the activation of development management in the region. They also show that effective employee participation, internal communication, and training are among the most prominent determinants of successful change. The study recommends adopting well-defined models for change management, fostering employee involvement in planning and implementation stages, and aligning change initiatives with the region’s strategic development goals.
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